Volt Europe - Digital Marketer

Digital Marketer wanted!

For one of our client active in the Telecomunication sector, we are looking for a highly skilled team player who is able to not only translate the Consumer Business Unit (Cbu) Marketing plan in an operational plan for our CRM Engine, but also the other way around - starting from briefings received from requestors, challenge them and fit them into the global Nbo framework.

Nbo stands for Next Best Offer and is a pro-active recommended offer calculated by means of AI and rule- based targeting, presented to the customer via various inbound channels. .

The Context

As Nbo Engine Owner, you will be part of the CRM department at Cbu where you will be surrounded by specialists working on detecting new data sources, making sure they can be used by data scientists to be translated into relevant offers for our customers.

You will more specifically be part of the Nbo team. An interdivisional team aiming at

• calculating the (commercial as well as non-commercial) next best offer for each individual customer
• by making use of all available data sources and applied analytics
• and pushing those offers through various inbound channels (website, app, TV, front end tools)
• in a fully automated way

The Job

As Nbo Engine Owner, you will

• Manage the Nbo Committee that is the starting point of the Next Best Offer intake process
• You will assess the relevance of each offer and position it within the full range of already existing offers according to the principles of the 'customer development path'
• You will evaluate and challenge the quality of the briefings every requestor has to present to the Committee in which the requestor has to define the objective of the new offer, the targeting, financial value, how to present the offer in the various channels (visuals & texts)
• You will follow-up on all offers that were presented in the Committee by
• organizing detailed concept meetings with the requestor and most relevant stakeholders
• doing the follow-up with the operational team during weekly alignment meetings and if needed - prioritize in function of business needs and urgency
• ensure communication on the offer towards the requestor and all concerned parties
• Furthermore, you will be the Nbo SPOC in the personalisation project that aims at personalizing online content for identified customers.

The Profile

• hands-on marketer with minimum 3 years of relevant experience
• well-organized: structuring & planning is your second nature
• pro-active
• experience in Direct Marketing campaign management is an asset
• team player with a good sense of humour
• you are able to think like a customer, keeping in mind the customer's lifecycle and balancing this with the value the customer's generating

Languages

• Understanding: FR + NL + English
• Writing: English + either NL or FR
• Speaking: FR/NL + EN

You find yourself in this opportunity? 

Do not hesitate to contact us via the button below.