🌍 About the Role
Join a major energy sector player driving innovation and transformation across Europe.
This role blends strategy, business analysis, and implementation, where you'll shape the future CRM landscape—from defining vision to potentially supporting delivery in an Agile setup 🚀
🎯 Your Mission
Lead the design of a future-ready CRM ecosystem by:
- Understanding customer & business needs
- Defining a clear CRM vision & roadmap
- Supporting vendor selection
- Guiding implementation & adoption (if applicable)
🧩 Key Responsibilities
🔹 Customer Discovery & Analysis 👥
- Run workshops & stakeholder interviews
- Translate needs into:
- Personas & user journeys
- Use cases & user stories
- Acceptance criteria
- Challenge and refine business requirements
- Define CRM scope vs. other systems
🔹 CRM Vision & Requirements 📊
- Define target vision, MVP & roadmap
- Deliver:
- Functional & non-functional requirements
- AS-IS / TO-BE processes
- Data & reporting needs
- Integration requirements
- Ensure requirements are prioritized, testable & traceable
🔹 Market Scan & Vendor Selection 🔍
- Conduct CRM market analysis (RFI/RFP-ready)
- Build vendor shortlists
- Create demo scenarios
- Define evaluation criteria (UX, scalability, security, etc.)
- Collaborate with Security, IT, Procurement & Legal
🔹 Agile Delivery & Implementation ⚙️
- Manage product backlog & priorities
- Work with technical teams
- Lead UAT & validation
- Drive continuous improvement
🔹 Change & Adoption 📈
- Lead training & communication
- Ensure smooth user adoption
- Track success via:
- Adoption rates
- Efficiency gains
- Data quality
🎓 Your Profile
- Strong experience in:
- CRM strategy / implementation / optimization
- Business analysis & digital products
- Ability to turn business needs into actionable solutions
- Comfortable working with business & tech stakeholders
- Analytical, structured & solution-oriented
- Proactive, autonomous & customer-focused
➕ Nice to Have
- Experience in the energy sector
- Knowledge of the Belgian market
- Familiarity with Agile environments
🌐 Languages
- English: Required
- Dutch and/or French: Required
