afarax is looking for a freelance Marketing & Communication Performance Analyst. We need you!
The project:
Our client in the banking sector, is seeking an experienced Marketing & Comunication Performance Analyst to strengthen their team.
Key responsibilities:
- Facilitate decision-making by analyzing campaign performance and providing actionable insights to optimize marketing strategies.
- Develop and maintain dashboards, reports, and KPIs to measure campaign effectiveness, customer behavior, and market trends.
- Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth.
- Document, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities.
Is this you?
- You excel in the art of collaborating and inspiring your colleagues while cultivating a sharp analytical mind.
- Data holds no secrets for you, and you know how to turn data into impactful information with a tangible effect on decisions.
- You easily make connections and dare to question things by adjusting actions that result in continuous improvement.
- You have at least 2 years of experience in measuring the performance of marketing and communication initiatives. You have a good knowledge of marketing performance KPIs, Marketing funnel and conversion funnel.
- Knowledge of at least one data visualization tool: Tableau and/or Power BI, ...
- Knowledge of Adobe Analytics
- Mastery of SQL language
- Mastery of Excel
- You have a good knowledge of French and a passive knowledge of Dutch or vice versa
How afarax supports you?
- You benefit from our extensive network
- You will have access to projects that fit your expertise
- We help and support you throughout your project
- We offer the possibility to build a valuable and lasting partnership
Check out more projects on: https://afarax.be/jobs/type/freelance/
